It's got handsome and offbeat James Franco and awkwardly lovable-ish funny Seth Rogan going for it, so why wouldn't Sony just Run, run, run with a politically-themed comedy that sort of implies that journalists could maybe sometimes be hired killers of tinpot dictators in a country that might even rhyme with "Snorth Berea?"
Oh. Sony. Were you even looking for a great excuse to dump an unfunny dog of a movie on a miracle that even the engineers of Springtime for Hitler wouldn't have hoped for?
See, in the parlance, even bad publicity is good publicity, and the bad publicity for movies like The Last Temptation of Christ can pay off if a studio braves the negative attention to make the movie a kind of martyred piece. Admit it can't get a good clean hearing--revel in it. Show it proudly, and let the reubens funnel in. Which would be ever so great if it was any good. Or hustle it into,say, Netflix's queue of instant movies.
But if it really sucks? Which would make burying it for controversy's sake a nice clean break with reality? What does that contract with Messrs Franco and Rogen even look like?
Addendum: It seems like the North Korean leader Kim Jong-Un is very thin-skinned. It behooves a dictator to have more of a crust about such things--his old man did.
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